Usability Issues with E-Commerce Websites in Nigeria
Keywords:Usability, E-Commerce, User-Testing, Internet Penetration, Nigeria
Usability issues are vital components for online-based businesses. With Nigeria integrating electronic payment into its financial system coupled with rising internet penetration in the country, several businesses have created an online presence and are cashing in on the opportunities. This has created a form of online competition among e-commerce businesses. This study employs the user test method to test the usability issues associated with E-commerce websites in Nigeria and how this affects the success of e-commerce businesses. We find several usability issues with all e-commerce websites tested and a general need for user-focused improvement on all the websites. We also find the issues of security and trust as salient to expand the e-commerce business in Nigerians. Based on the result and analysis, recommendations on usability, data policy, security, registration and other vital issues are offered.
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