The Application of Social Media in Knowledge Management

Abstract

The social networking sites are being used predominantly at the age of Information and communication technology. The sites are now regarded as one of the prime disseminator and consolidator of information. The study is directed to unveil the implications of social networking software, especially Facebook, over the knowledge management. A methodology of reviewing related literatures and a quantitative analysis of the postings under the Facebook group ‘LIS Group in West Bengal’ have been followed to establish the theoretical propositions on the factual ground. Finally, some conclusions are drawn on the basis of the findings. It was found that the use of the social networking sites in knowledge management is gaining popularity day by day. The job oriented information was published in most of the cases and the male group members participate more in the group communication.