Application of Google Analytics Model for Evaluating the Visibility of Library Web Portals of the Uva Wellassa University, Sri Lanka


  • T. Pratheepan Uva Wellassa University, Sri Lanka
  • M. Jayakananthan Eastern University, Sri Lanka


Digital Library, Google Analytics, Library Web, Web Metrics


Google Analytics is the most prevalent page tagging technique to evaluate the visibility of web portals. The study was designed with the purpose of applying google analytics model on the library Web Portals (WP) of the Uva Wellassa University (UWU) which includes, Home Page (HP), Online Public Access Catalogue (OPAC) and Institutional Repository (IR). It was observed that the web resources of UWU have been viewed by ~366756 local & global users during the study period. The USA is the predominant country visited the UWU e. Repository with the count of 53,078 (15.82%) followed by Netherlands with 14,044 (4.78%) and France 15,775 (4.70%).


Barba, I., Cassidy, R., De Leon, E., & Williams, B. J. (2013). Web Analytics Reveal User Behavior: TTU Libraries’ Experience with Google Analytics. Journal of Web Librarianship, 7(4), 389–400.Retrieved August 21, 2018 from

Bekavac, I., & Garbin Praničević, D. (2015). Web analytics tools and web metrics tools: An overview and comparative analysis. Croatian

Operational Research Review, 6(2), 373–386. Retrieved September 11, 2018 from

Chande, S. (2015). Google Analytics -Case study. Retrieved August 25, 2018 from


Coates, M. (2013). Using google analytics to explore ETDs use. Proceedings of the ACM/IEEE Joint Conference on Digital Libraries, (January 2012), 437–438. Retrieved October 10, 2018 from

Crutzen, R., Roosjen, J. L., & Poelman, J. (2013). Using google analytics as a process evaluation method for internet-delivered interventions: An example on sexual health. Health Promotion International, 28(1), 36–42. Retrieved August 15, 2018 from

Demirel Kutukcu, S. (2010). Using Google analytics and think-aloud study for improving the information architecture of METU informatics institute website: A case study. Retrieved October 03, 2018 from

Engervall, E. (2017). A method to empirically investigate design manipulations. Retrieved October 03, 2018 http://uu.divaportal.


Fagan, J. C. (2014). The suitability of web analytics key performance indicators in the academic library environment. Journal of Academic

Librarianship, 40(1), 25–34. Retrieved september 24, 2018 from

Fang, W. (2007). Using Google Analytics for Improving Library Website Content and Design: A Case Study. Library Philosophy and Practice, 9(2), 22. Retrieved October 13, 2018 from

Hasan, L., Morris, A., & Probets, S. (2009). Using google analytics to evaluate the usability of e-commerce sites. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 5619 LNCS,

pp. 697–706). Retrieved August 25, 2018 from

Kaushik, A. (2007). Web analytics: an hour a day. Manager. Retrieved from Retrieved October 04, 2018 from Kaushik/dp/0470130652.

Loftus, W. (2012). Demonstrating success: Web analytics and continuous improvement. Journal of Web Librarianship, 6(1), 45–55. Retrieved October 19, 2018 from 2012.651416.

McGuckin, C., & Crowley, N. (2012). Using Google analytics to evaluate the impact of the cyber training project. Cyberpsychology,

Behavior, and Social Networking. Retrieved October 12, 2018 from

Morgan, J. (2010). Google Analytics for Libraries. Management. Retrieved October 06, 2018 from

Plaza, B. (2011). Google Analytics for measuring website performance. Tourism Management, 32(3), 477–481. Retrieved October 05, 2018 from 2010.03.015.

Sofos, A., & Kostas, A. (2009). Pedagogically-Oriented Evaluation Criteria for Educational Web Resources. World Wide Web Internet And Web Information Systems, (December), 1–9. Retrieved October 09, 2018 from pedagogically-oriented.

Tidal, J. (2011). Using web metric software to drive mobile website development. Computers in Libraries, 31(3), 19–23. Retrieved October 12, 2018 from

Turner, S. J. (2010). Website statistics 2.0: Using Google analytics to measure library website effectiveness. Technical Services Quarterly,

(3), 261–278. Retrieved October 15, 2018 from

Xing, W., Guo, R., Fitzgerald, G., & Xu, C. (2015). Google analytics based temporal-geospatial analysis for web management: A case

study of a K-12 online resource website. International Journal of Information Science and Management, 13(1), 87–106. Retrieved October 12, 2018 from article/download/505/241.




How to Cite

Pratheepan, T., & Jayakananthan, M. (2021). Application of Google Analytics Model for Evaluating the Visibility of Library Web Portals of the Uva Wellassa University, Sri Lanka. Asian Journal of Information Science and Technology, 11(1), 1–8. Retrieved from