Successful Women Entrepreneurs in India: Attributes Based Analysis

Abstract

A woman in entrepreneurship is a fresh phenomenon in India. Women’s entrepreneurship can make a particularly strong contribution to the economic well-being of the family and communities, poverty reduction and women’s empowerment, thus contributing to the first and third Millennium Development Goals (MDGs). Government also supports through various schemes and programme which has accelerated the growth of women entrepreneurs in India. Among the reasons for women to run organized enterprises are their skill and knowledge, their talents, abilities and creativity in business and a compelling desire of wanting to do something positive. Women entrepreneurs are engaged in entrepreneurial venture due to push and pull factors empowering women in economic and social fields. Pull factors means the factors which drive women to start their own enterprise with a desire to do something dependently and push factors force them to take up business to support their family financially. This paper analyzes the cases of 20 successful women entrepreneurs and tries to identify the motivational factors behind their venturing into entrepreneurship.