Is it Time to Replace Skill With Style? A Case for Studying Communication Style

Authors

  • Vinay Kumar Chaganti School of Management Studies, Maharaj Vijayaram Gajapati Raj College of Engineering, Vizianagaram - 535 005, Andra Pradesh, India.

DOI:

https://doi.org/10.51983/ajms-2012.1.1.1096

Keywords:

Communication Style, Communication Skill, Communication Competence, Interpersonal Communication, Case for Study, Literature Review

Abstract

Three terms that scholars from Interpersonal Communication would be well-aware of are communication skills, communication competence, and communication style. Of the three streams, communication style seems inadequately studied and finds itself losing the scholarly attention. While there is very little recent literature in this stream, it looks promising to renew the research interest and contribute to building theory. This paper presents introductory literature on what is communication style, makes qualitative elaborations for scholar search results, and goes on to build a case for active study in this area. It was a surprising finding that this construct beats the other two in generational development, while on the contrary it finds itself diminishing.

References

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D.L. Bodary, and L.D. Miller, “Neurobiological substrates of communicator style”, Communication Education, Vol. 49, No.1, pp.82- 98., 1991.

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Published

05-05-2012

How to Cite

Chaganti, V. K. (2012). Is it Time to Replace Skill With Style? A Case for Studying Communication Style. Asian Journal of Managerial Science, 1(1), 38–42. https://doi.org/10.51983/ajms-2012.1.1.1096