An Empirical Analysis to Identify Effective Recruitment Source Mix Using Conjoint Analysis

V. Sharma; M. Shakeel

doi:10.51983/ajms-2012.1.2.1103

Authors

V. Sharma Department of Human Resources, Jaypee Business School, JIITU, Noida - 201 307, India
M. Shakeel Department of Economics, Jaypee Business School, JIITU, Noida - 201 307, India,

DOI:

https://doi.org/10.51983/ajms-2012.1.2.1103

Keywords:

Source Mix, Conjoint Analysis, Orthogonal Design, Preference, Indian Industry, HR Specialists

Abstract

The study investigates the preference behavior of the HR Specialists to identify an effective ‘Source Mix’ for recruitment. The research was carried out for different Indian Industry sectors using Conjoint Analysis employing orthogonal design questionnaire. 1091 completed questionnaires were used for the analysis. One of the major findings depicts Print Media as the most preferred source, even in this era of information technology; while Employee Referrals as the least preferred source of recruitment across all Industry-sectors. Interestingly within his factor, Academic journals are most preferred source of recruitment whereas newspapers as the least preferred. Based on the individual preferences different ideal source mix were identified for the industries studied. The findings have implications for both recruiting practices and human resource research.

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