Present Scenario of Indian Handicraft Products
Keywords:Marketing, Handicraft, Artisans, Present Scenario, Ressesion, Export
The epitome of India, lies in the art and craft, which symbolizes the culture, tradition and societal values. Indian handicraft industry is one of the oldest & biggest industries of India. It provides employment nearly sixty seven lakhs artisan and is one of the Important suppliers of Handicraft to the world Markets. The present research paper attempts to comprehend the essence of the art which hold the Indian craft in high esteem and demand in the international market. The paper primarily focuses on the immense opportunities that exist in the Indian handicraft industry and the impact of global recession on the industry and personnel associated with the craft. The paper tries to contemplate upon the hurdles in the marketing of handicraft products. In addition it would also plunge into the opportunities for Indian Handicraft products in its present state. The paper is divided into four sections as under: The first section speaks of the Indian Artifact industry and the recognition of Indian Handicraft sector in the Global market. It takes a look of the contribution of Indian handicraft industry in the Indian Economy. The dilemma of the growth in handicraft sector has become a thing of deep concern due to the recessionary trend witnessed in the global economy. Thus the first section prepares a convincing backdrop. The next section focuses on the review of existing research activities in the area of handicraft marketing. The third section is set to deal with the challenges faced in the marketing of handicraft products. It would delineate the bottlenecks in the marketing of Indian Handicraft products. Concluding observations would form the last section providing concrete information on the opportunities in marketing of handicrafts and the urgency the sector demands to sustain the traditional value of Indian Society.