Status of Internet Banking Adoption among Customers: A Case from India
DOI:
https://doi.org/10.51983/ajms-2016.5.2.1217Keywords:
Internet Banking, Customers, IndiaAbstract
The present attempt has made an effort to analyze the adoption pattern of internet banking among banking customers in India. To serve the purpose, primary research has been conducted and the responses have been collected from the banking customers residing at 12 different cities in India. The results have depicted that although the customers in India are using internet services widely yet the said services are not being used optimally for all the intended purposes. Further, it has also been found that internet banking services are not being rated very much effective on the dimensions, namely, safety & security and customization. Based on the instances found in the present composition, various suggestions have been made which will enable banks to deeply penetrate internet banking services among the customers in India.
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