Awareness Level of Women Policyholder towards LIC’s Policies in Chennai City

Abstract

Insurance sector plays an important role in the financial sector of a country. The marketing strategy should be laid put in such a manner that it includes the requirement from the launching policy till the final stage when it reaches in the hand of customer, means the service provided to the policyholders or the end uses. It should be planned accordingly, suiting the Indian society, because it is a diversified one from high income group to low one. The new entrants in the insurance business sector should take pains and understand people demand and needs and transform their policies as per their individual choices. They should be designed to provide the facilities to customer as to give the customers full reliance and satisfaction. So this paper is made an attempt to know the awareness of LIC among women policyholder in Chennai.