Employee Engagement and its Effects in Automobile Industry with Special Reference to Chennai, Tamil Nadu

Abstract

Employee Engagement is indeed an effective tool to rejuvenate the workforce and keep them stress-free. An engaged employee is a productive resource to the organisation where he/she works. It is believed that the disengaged employee is more susceptible to stress and consequently, switchover to an organisation where he/she is actively engaged. This paper attempts to study the Employee Engagement and its effects on Employee Retention in Automobile Industry. The study – descriptive in nature – was conducted among the employees working in various Automobile Companies in and around Chennai. The sample size of 100 employees chosen based on purposive sampling technique. The Primary data was collected from those 100 employees using a structured questionnaire containing Closed-end questions pertaining to the study. The data gathered so was processed and analysed using various statistical tools such as Descriptive analysis, Correlation and Chi-Square. The study has established that there is a strong positive relationship between employee engagement and employee retention and loyalty towards the organisation. The study has also identified some factors that propel the Employee Engagement in Automobile sector – Effective Communication (between superiors and subordinates), Career Development, and Recognition.