Development of Urban Co-Operative Banks in India after Independence

Abstract

It has been agreed that marketing of Bank services has been much neglected aspect of Banks and this has hindered the growth of Indian Banks in their role of assisting economic development. Banks need to change from ‘account oriented’ to ‘customer oriented’ approach. Today’s customer’s needs and expectations are changing very fast. To meet these needs and expectations a sensitively responsive Banking system is essential. The urban Co-Operative Banking sector is playing an important role. This sector is growing steadily year after year. It is providing helping hand for common man, middleclass people and small income groups.