Impact of Socio-Economic Variables of Customers on the Antecedents of Customer Experience Management in Retail Sector: An Evaluative Study

Authors

  • T. V. S. S. Swathi Research Scholar, Department of Commerce & Business Administration, Acharya Nagarjuna University, Andhra Pradesh, India
  • V. Narasimha Rao Research Guide, Department of Commerce & Business Administration, Acharya Nagarjuna University, Andhra Pradesh, India

DOI:

https://doi.org/10.51983/ajms-2019.8.2.1550

Keywords:

Customer Experience, Organized Retailing, Shopping behavior, Antecedents

Abstract

In India there has been a tremendous change witnessed on the consumer behavior since the liberalization of Indian economy from the year 1990s. In a developing economy like India, the biggest challenge a retailer faces would be to tackle the ever-changing consumption practices. India is the world’s fifth largest global destination in the retail space. The consumers in different socio-economic classes will generally have different priorities which will affect how they spend their money. It is essential on the part of retailers to understand socio-economic and demographic factors of consumers, affecting the antecedents of customer experience management in retail trade. This paper is an empirical analysis to know the socio-economic factors impact on consumer behavior in retail sector.

References

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Published

21-04-2019

How to Cite

Swathi, T. V. S. S., & Narasimha Rao, V. (2019). Impact of Socio-Economic Variables of Customers on the Antecedents of Customer Experience Management in Retail Sector: An Evaluative Study. Asian Journal of Managerial Science, 8(2), 64–68. https://doi.org/10.51983/ajms-2019.8.2.1550