Analysis of the Factors Affecting the Success of E-Commerce in Asia: A Literature Review

Abstract

E-commerce, which is also called Internet commerce, or electronic commerce is the act of buying and selling of goods or services through the use of the Internet. The rise in the E-commerce can be attributed to a number of factors, which include the dramatic fall in the entry barriers, an increase in the number of people with Internet access and the rapid growth in mobile commerce among others.This paper presents reviews some of the main factors, which influences the success of E-commerce in the Asian region. This is aimed at pointing out the critical success factors for success of the e-commerce businesses. In order to collect data for the study, secondary information sources were used. These were mainly journal articles done by previous scholars in the domain of e-commerce success. The findings of the research indicate that some of the main factors, which affect the overall success of E-commerce businesses, include provision of sufficient information, competitive pricing and the use of highly effective technologies, which will also go a long way in ensuring that there is drastic improvement in the level of customer service in the industry. The findings also reveal that the style of leadership and management and the security of the systems also influence the overall success of the e-commerce businesses.