A Study on Investment Behaviour and Attitude of Women Investors of Bangalore, Karnataka

Authors

  • R. Ganapathi Assistant Professor, Directorate of Distance Education, Alagappa University, Karaikudi, Tamil Nadu, India
  • Varsha Madhavan Research Scholar, Alagappa University, Karaikudi, Tamil Nadu, India

DOI:

https://doi.org/10.51983/ajms-2021.10.1.2818

Keywords:

Investment, Women Investors Savings, Financial Market

Abstract

Investment is one of the pre – eminent concern of every single individual investor as the small savings of today are to meet the future expenses of tomorrow. Considering the survey over 120 respondents from Bangalore City among women, this paper attempts to study the behaviour and attitude of investment based on the socio-economic profile, awareness and preferences and financial literacy over various investment avenues that are available in India. The study was conducted during the pandemic period from March to July as many of the women investors resulted in unemployment that affected their income, earnings and savings. Fort the study the data was collected using structured questionnaires. The result showed that most of the women investors belongs to a less age group as they are into a working class and to which most of them are comfortable in traditional mode of investment such as secured deposits. The study also revealed investment in stock market is bit sceptical as it involves high risk and uncertainty. The result also says the psychological behaviour of Indian women as they are fond of bullion and investing in bullion metals is quite attractive and low risk. From the study point, it will help to explore and expand knowledge and identify the best avenue to invest and create savings for the better future in the field of personal finance and pandemic recession.

References

Ali, M. A. (2013). Women and Employment. Institutions Matter: State of Women in Bangladesh.

G, J. V. (2017). A Study on the Perception of Investment Pattern among Urban Working Women with Reference to Coimbatore City. International Journal of Engineering Science and Computing, 7(2).

Getzie, W. A. (2008). Investment Pattern of Professionals – An Empirical Study in Aruppukottai. Madurai Kamaraj University, Madurai.

Jayalakshmi, S. A. (2011, Oct-Dec). Investors Awareness and Preferences. 22(3), 16-18.

Jhansi Rani Boda, & Sunitha, G. (n.d.). “nvestor’s psychology in investment decision making: A behavioral finance approach, International Journal of Pure and Applied Mathematics, 119(7).

K., P. V. (2013). A Study on Preferred Investment Avenues among Salaried Peoples with Reference to Namakkal Taluk, Tamil Nadu, India. International Conference on Business, Economics, and Accounting.

Kumari, V. K. (2018). Impact of Savings and Investment Behaviour of Working Women in Chennai City. Eurasian Journal of Analytical Chemistry, 13.

Lourrine, A. N. (2017). Factors Affecting the Preference of Investments Among Women - A Study Based on Cochin and Coimbatore. University of Nairobi, 6(1). Retrieved from https://doi.org/10.1007/s00132-012-1917-8

Lubna Ansari, S. M. (2013). Factors Affecting Investing Behaviors Among Young Professionals, International Journal of Technical Research and Applications, 1, (2320-8163).

Rangarajan, R. (2013). Factors Influencing Women Investors in Capital Market – A Study with reference to Chennai City. SMART

Journal of Business Management Studies, 5,

Rao, b. R. (2017, March). A study on investment pattern and Behavior of women employed in private companies in Bangalore. Indian Journal of Applied Research, 7(3).

S. Vasantha, S. A. (2018). Savings and Investment Pattern of Rural Households in Coimbatore District. World Wide Journal of Multidisciplinary Research and Development, 4(1).

Sah, V. P. (2017, December). A Study on Investment Behavioural Patterns of Women Investors. CVR Journal of Science and Technology, 13.

Anagol Malati. (1992). Role of Self-Regulatory Organization in Mutual Fund Industry in India, Chartered Financial Analyst, 7(1), 11.

Anand, S. and Murugaiah, V. (2007). Analysis of components of investment performance – An empirical study of Mutual funds in India. Retrieved from http://www.ssrn.com.

Anjan Chakrabarty and Harsh Rungta. (2000). Mutual Funds Industry in India: An in-depth look into the problems of credibility, Risk and Brand. The ICFAI Journal of Applied Finance, 6(2), 27-45.

Downloads

Published

15-05-2021

How to Cite

Ganapathi, R., & Madhavan, V. (2021). A Study on Investment Behaviour and Attitude of Women Investors of Bangalore, Karnataka. Asian Journal of Managerial Science, 10(1), 44–49. https://doi.org/10.51983/ajms-2021.10.1.2818