Emerging Trends in the Indian Life Insurance Industry


  • G. Jyothi Assistant Professor, Department of Management Studies and Research Centre, Nitte Meenakshi Institute of Technology, Bangalore, Karnataka, India
  • S. Harish Babu Principal, Nagarjuna Degree college and Director - Management studies, Nagarjuna Group of Institutions, Bengaluru, Karnataka, India




Life Insurance, Regulator, Plan, Insurance Industry


India’s life insurance industry is rapidly expanding. This Sunrise sector has provided a solid foundation for economic growth and job creation. Because the insurance industry has become more competitive since liberalisation, the insurance regulation and development authority has developed new and formative rules for both products and services. It’s a time when firms’ flagship Unit related plans are bringing in a lot of money. Both technology and investment knowledge are critical during this period. It has been difficult not just to change traditional items to Unit connected products, but also to maintain profitable margins. Customer preferences, fierce competition, and governmental oversight are all driving the development of new products and services. The policy is based on advisers’ recommendations, and internal marketing and motivation are essential. A sustainable and robust system is also required for claim handling and the procurement of new policies. The internet and online policy purchases are a new trend that has motivated businesses to become more significant. The paths to policy sourcing will be high in volume and poor in profit. Rural, social, and micro insurance are new options to consider. The emerging trends and problems that the current industry is facing are discussed in this study. Our research is limited to the life insurance industry.


Annual Report. (2020). Insurance Regulatory and development authority, (IRDA), Govt of India. Retrieved from www.irda.gov.in.

India Brand Equity Foundation. (2021). Retrieved from www.ibef.com.

KPMG. (2013). Insurance Industry – Road Ahead, Path for sustainable growth momentum and increasing profitability. Retrieved from www.kpmg,com./in.

BCG. (2013). India Life Insurance: Negotiating the troublesome teens, Retrieved from www.bcg.com.

Jain, A., (2011). Global Trends in Life Insurance: Policy Administration.

Key policy administration trends and their implications for the life insurance industry, Capgemini. Retrieved from www.capgemini.com/insurance.

Ernst & Young. (2012). Insurance industry: Challenges, reforms and realignment. Retrieved from www.ey.com/in.

Gupta, P., (2011). Insurance and risk Management, Second edition, Himalaya Publishing House.




How to Cite

Jyothi, G., & Harish Babu, S. (2022). Emerging Trends in the Indian Life Insurance Industry. Asian Journal of Managerial Science, 11(2), 57–59. https://doi.org/10.51983/ajms-2022.11.2.3353