SHARMA, Y.; NASREEN, R.; MISHRA, V. Impact of Consumer-Centric Marketing-Mix on Purchase Behavior of Non-Core Food Items: An Empirical Study of Urban Subsistence Marketplace. Asian Journal of Managerial Science, [S. l.], v. 6, n. 2, p. 28–41, 2017. DOI: 10.51983/ajms-2017.6.2.1253. Disponível em: https://ojs.trp.org.in/index.php/ajms/article/view/1253. Acesso em: 28 apr. 2024.