PANDA, B. Need of Business Analytics and Prediction Modeling in Retail Marketing in Indian Context. Asian Journal of Managerial Science, [S. l.], v. 9, n. 1, p. 18–24, 2020. DOI: 10.51983/ajms-2020.9.1.1635. Disponível em: https://ojs.trp.org.in/index.php/ajms/article/view/1635. Acesso em: 28 apr. 2024.