Saravanan, R., and P. Kannan. “Application of SERVPERF for Rural Retailer: Reliability and Factor Analysis”. Asian Journal of Managerial Science 1, no. 1 (May 5, 2012): 43–52. Accessed July 3, 2024. https://ojs.trp.org.in/index.php/ajms/article/view/1095.