1.
Sharma Y, Nasreen R, Mishra V. Impact of Consumer-Centric Marketing-Mix on Purchase Behavior of Non-Core Food Items: An Empirical Study of Urban Subsistence Marketplace. AJMS [Internet]. 2017 Aug. 31 [cited 2024 Apr. 28];6(2):28-41. Available from: https://ojs.trp.org.in/index.php/ajms/article/view/1253