Increasing Trend of Paid News in Media


  • Archana Kumari Centre for Mass Communication and Media, Central University of Bihar, Patna - 800 014, India



Increasing Trend, Paid News, Media


This study finds out awareness among people about ‘Paid News’. How paid news syndrome is misguiding people and keeping them away from the truth. To examine it, we have conducted a sample survey of journalism students and tried to findout how much aware they are about paid news syndrome. We have also tried to find out their view about paid news syndrome. As a result of this survey, we found that people are a little bit aware of this syndrome and they do feel that they are not getting appropriate news due to paid news syndrome.


Anuradha Kher, How the Times of India turned news into a commodity, 2007.

Gabby Mgaya, Down with the envelope syndrome, Columnist, 2009.

Interview of Ajay Upadhyay, Veteran Journalist.

Jaheo Cho, “Political Ads and Citizen Communication”, Communication Research, Vol.35, pp. 423-427, 2008.

Jaheo Cho, Dhavan V. Shah, Jack M. McLeod, Douglas M. McLeod, Rosanne M. Scholl and Melisssa R. Gotlieb.. “Campaigns, Reflection, and Deliberation: Advancing an O-S-R-O-R Model of Communication Effects”, Communication Theory, Vol.19, No.1, pp. 66-70, 2009.

Janis Teruggi Page and Margaret E. Duffy, “A Battle of Vision:Dueling Images of Morality in U.S. Political Campaign TV Ads”, Communication, Culture and Critique, Vol. 2, pp. 110-111, 2009.

Justice G. N. Ray, The Changing Face of Indian Media, Tribune, 2010.

Karin wahl-Jorgensen and Pasco Gerald H. temple,“New Degrees, No Pencils”, Global Journalist, 2006.

Mrinal Pande,The gains from masking reality, The Hindu, November 19,2009.

Mrinal Pande, Hindi Media and an unreal discourse, The Hindu, November 18,2009

N. Bhaskara Rao, Paid News, a deep seated malaise, The Hindu, January 20,2010.

P. Sainath, It is shameful to misguide people, The Hindu, December 24, 2009.

Radhika Dhawan, Making Verbs earn their keep at the Times of India.

M.Raja, Dirty laundry at the Times of India.

Vanitha Kohli, The Indian Media Business, pp.2.




How to Cite

Kumari, A. (2012). Increasing Trend of Paid News in Media. Asian Review of Social Sciences, 1(1), 31–35.