A Study on Public Attitude towards Corporate Social Responsibility of Insurance Companies

Authors

  • K. Jegatheesan Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi,Tamil Nadu, India
  • S. Meena Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi,Tamil Nadu, India
  • B. Mukesh Babu Research Scholar, PG and Research Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi,Tamil Nadu, India
  • R. Gurunandhini Research Scholar, PG and Research Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi,Tamil Nadu, India

DOI:

https://doi.org/10.51983/arss-2017.6.1.1361

Keywords:

Public Attitude, CSR, Insurance companies

Abstract

As businesses have increased their adoption of corporate social responsibility (CSR) practices and their involvement in issues traditionally under the domain of governments and NGOs, the measurement challenges associated with these non-traditional initiatives have also grown. The various statistical tools are used in this article i.e., percentage analysis and chi square test. The researchers discuss the Socio Economic details of the respondents and public attitude towards Corporate Social Responsibility of insurance companies.

References

Kavitha, N. V., & Anuradha, T. (2016). Corporate Social Responsibility in the Insurance sector in India. Vol. 5, Issue 2, 137–143.

Bhat, J. A., & Qureshi, N. Z. (2014). Corporate Social Responsibility In Life Insurance. Vol.3, Issue.2, 19–21.

Kavitha, V., & Mathur, S. P. (2016). An Important Step of Life Insurance Companies towards Corporate Social Responsibility. Vol.4, Issue. 09.

Maracine, & Mihaela Simona. (2013). Social Responsibility of Insurance Companies. Issue. 3, 110–116.

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Published

13-04-2017

How to Cite

Jegatheesan, K., Meena, S., B. Mukesh Babu, & Gurunandhini, R. (2017). A Study on Public Attitude towards Corporate Social Responsibility of Insurance Companies. Asian Review of Social Sciences, 6(1), 42–46. https://doi.org/10.51983/arss-2017.6.1.1361

Issue

Vol. 6 No. 1 (2017): January-June 2017

Section

Articles

License

Copyright (c) 2017 The Research Publication

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