Readership Habits of News Website: A Case Study Based on Big Data Analysis


  • Amit Sharma Assistant Professor, Department of Journalism and Mass Communication, Manipal University Jaipur, Rajasthan, India
  • Amitabh Srivastava Director, School of Media & Communication, Manipal University Jaipur, Rajasthan, India
  • Narendra Kaushik Dean, School of Mass Communication, JECRC University, Jaipur, Rajasthan, India
  • Ashutosh Kumar Pandey Research Scholar, Department of Journalism and Mass Communication, Manipal University Jaipur, Rajasthan, India



Rajasthan Patrika, News Portal, Webcasting, News Media, News Consumption


Digitalization is the buzz word for the modern generation. Considering the purchasing power & demographic dividend of this group, News organizations are eager to alter their strategy and make it millennials friendly. But, the population of youth is not homogeneous. It is yet to be studied, ‘who’ wants ‘what’. For this, a research paper conducted a case study based on big data analysis of traditional newspaper Rajasthan Patrika. The paper is an attempt to analyze the aspiration on youth with news websites. It deals with the question of how age affects the use of news portals. It answers some vital queries like how the global reach of the website affects the target groups of a traditional newspaper? It quenches the question of what sort of content is expected by its very users.


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How to Cite

Sharma, A., Srivastava, A., Kaushik, N., & Pandey, A. K. (2022). Readership Habits of News Website: A Case Study Based on Big Data Analysis. Asian Review of Social Sciences, 11(1), 63–67.