[1]
Halabi, R. and Subrahmanyam, S. 2025. Strategic and Ethical Impact of AI-Enhanced Marketing Systems on Organizational Performance: A Mixed-Methods Investigation. Indian Journal of Information Sources and Services. 15, 3 (Sep. 2025), 381–389. DOI:https://doi.org/10.51983/ijiss-2025.IJISS.15.3.43.