Manoharan, S., Priya, K.M., Shabu, K. and Lal, V. 2025. The Impact of Digital Marketing on Customer Engagement and Loyalty in the Indian Banking Sector: A Case Study of Axis Bank. Indian Journal of Information Sources and Services. 15, 4 (Dec. 2025), 136–142. DOI:https://doi.org/10.51983/ijiss-2025.IJISS.15.4.15.