Shalini, P., Gokilavani, R., Durgarani, M., Manokaran, D., Catherine, S. and Selvi, K. 2026. Systematic Review on Online Brand Advocacy’s (OBA) Antecedents and Consequences. Indian Journal of Information Sources and Services. 16, 1 (Feb. 2026), 691–701. DOI:https://doi.org/10.51983/ijiss-2026.16.1.72.