Dr.V. Jalaja; Dr. Thejasvi Sheshadri; Dr.V.K. Arthi; Dr.S. Thilaga; Dr.J. Bamini; S. Mahabub Basha; Manyam Kethan. Maximizing Marketing Value: An Empirical Study on the Framework for Assessing AI and ML Integration in Marketing Management. IJISS 2024, 14, 64-70.