Kanthiah Alias Deepak, R., Ganesan Alias Kanagaraj, M., Mahajan, V., Balamurugan, V., Meena Kumari, R., & Haridharan, K. N. (2026). Revolutionizing Customer Experience Through Sustainable Marketing Strategies and Ethical Brand Positioning in the Digital Age. Indian Journal of Information Sources and Services, 16(2), 206–214. https://doi.org/10.51983/ijiss-2026.16.2.22