DR.V. JALAJA; DR. THEJASVI SHESHADRI; DR.V.K. ARTHI; DR.S. THILAGA; DR.J. BAMINI; S. MAHABUB BASHA; MANYAM KETHAN. Maximizing Marketing Value: An Empirical Study on the Framework for Assessing AI and ML Integration in Marketing Management. Indian Journal of Information Sources and Services, [S. l.], v. 14, n. 3, p. 64–70, 2024. DOI: 10.51983/ijiss-2024.14.3.09. Disponível em: https://ojs.trp.org.in/index.php/ijiss/article/view/4532. Acesso em: 28 oct. 2024.