GANESAN, A.; VELANGANNI, R.; RAJAPRIYA, M.; SUNDARA BALA MURUGAN, P.; PARANTHAMAN, P. The Role of Artificial Intelligence in Personalized Marketing: Integrating AI with Information Systems for Competitive Advantage. Indian Journal of Information Sources and Services, [S. l.], v. 15, n. 1, p. 220–229, 2025. DOI: 10.51983/ijiss-2025.IJISS.15.1.28. Disponível em: https://ojs.trp.org.in/index.php/ijiss/article/view/4849. Acesso em: 16 may. 2025.