LATHA, R. S.; CHANDRAN, M. Role of Artificial Intelligence-Enabled Marketing Strategies on Purchase Decisions. Indian Journal of Information Sources and Services, [S. l.], v. 15, n. 1, p. 260–266, 2025. DOI: 10.51983/ijiss-2025.IJISS.15.1.33. Disponível em: https://ojs.trp.org.in/index.php/ijiss/article/view/4854. Acesso em: 5 jun. 2025.