HALABI, R.; SUBRAHMANYAM, S. Strategic and Ethical Impact of AI-Enhanced Marketing Systems on Organizational Performance: A Mixed-Methods Investigation. Indian Journal of Information Sources and Services, [S. l.], v. 15, n. 3, p. 381–389, 2025. DOI: 10.51983/ijiss-2025.IJISS.15.3.43. Disponível em: https://ojs.trp.org.in/index.php/ijiss/article/view/5279. Acesso em: 13 dec. 2025.