MANOHARAN, S.; PRIYA, K. M.; SHABU, K.; LAL, V. The Impact of Digital Marketing on Customer Engagement and Loyalty in the Indian Banking Sector: A Case Study of Axis Bank. Indian Journal of Information Sources and Services, [S. l.], v. 15, n. 4, p. 136–142, 2025. DOI: 10.51983/ijiss-2025.IJISS.15.4.15. Disponível em: https://ojs.trp.org.in/index.php/ijiss/article/view/5376. Acesso em: 15 dec. 2025.