DHANALAKSHMI, M.; JITH, R. Enhancing Customer Lifetime Value Through Sales and Marketing Alignment in the Service Industry. Indian Journal of Information Sources and Services, [S. l.], v. 16, n. 2, p. 1–9, 2026. DOI: 10.51983/ijiss-2026.16.2.01. Disponível em: https://ojs.trp.org.in/index.php/ijiss/article/view/5829. Acesso em: 8 jun. 2026.