ASHWINI, N.; MALINI, T. N.; MADHU SHREE, P. R.; SRINIVAS, S.; LAKSHMINARAYANA, K.; SANGU, V. S.; MAHABUB BASHA, S. Trust in the Digital Marketplace: The Strategic Impact of Online Reviews on Brand Image and Buying Behaviour. Indian Journal of Information Sources and Services, [S. l.], v. 16, n. 2, p. 423–430, 2026. DOI: 10.51983/ijiss-2026.16.2.42. Disponível em: https://ojs.trp.org.in/index.php/ijiss/article/view/5880. Acesso em: 8 jun. 2026.