1.
Dr.V. Jalaja, Dr. Thejasvi Sheshadri, Dr.V.K. Arthi, Dr.S. Thilaga, Dr.J. Bamini, S. Mahabub Basha, Manyam Kethan. Maximizing Marketing Value: An Empirical Study on the Framework for Assessing AI and ML Integration in Marketing Management. IJISS [Internet]. 2024 Sep. 30 [cited 2024 Oct. 28];14(3):64-70. Available from: https://ojs.trp.org.in/index.php/ijiss/article/view/4532