Kanthiah Alias Deepak R, Ganesan Alias Kanagaraj M, Mahajan V, Balamurugan V, Meena Kumari R, Haridharan KN. Revolutionizing Customer Experience Through Sustainable Marketing Strategies and Ethical Brand Positioning in the Digital Age. IJISS [Internet]. 2026 Jun. 5 [cited 2026 Jun. 8];16(2):206-14. Available from: https://ojs.trp.org.in/index.php/ijiss/article/view/5837