Dynamics Affecting Career Choice: A Drift in the College of Business and Accountancy Campaign Plan


  • Kingie G. Micabalo Business and Accountancy, University of Cebu, Cebu City, Philippines
  • Jesszon B. Cano Bohol Island State University, Candijay, Philippines
  • Ryan D. Montilla Business and Accountancy, University of Cebu, Cebu City, Philippines
  • June Ace P. Navarro Business and Accountancy, University of Cebu, Cebu City, Philippines
  • Edwin S. Compra Business and Accountancy, University of Cebu, Cebu City, Philippines




Marketing, Campaign Plan, Descriptive- Correlational, Mandaue City, Philippines


Marketing campaigns maintain consistency among advertisements, promoting a unified brand message across all platforms. This consistency helps create a strong brand identity and voice. The examination decided the degree of the senior high school understudies' impression on the variables influencing their career decision as to personal factors, peer factors, family factors, and school factors. There are 200 respondents from the Senior High department using stratified random technique. Frequency and simple percentage, Weighted Mean, Chi-Square Test of Independence, were used to analyzed and interpret the data accumulated. The study revealed that personal factors, peer factors, and school factors are the most common perception in career decision making. At the same time, BSED in English, Accountancy, and Nursing are the most preferred courses. The study further revealed a statistically significant relationship between academic track and the students' perception on the factors that affect career choice. There is also a statistically significant relationship between personal factors, school factors, and the respondents' most preferred courses. The study concluded that senior high school students' must be guided to achieve a good decision pursuing courses offered by the Business and Accountancy department. A campaign program is inevitable to realize the set objectives higher and to prepare for future student encounters.


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How to Cite

Micabalo, K. G., Cano, J. B., Montilla, R. D., Navarro, J. A. P., & Compra, E. S. (2021). Dynamics Affecting Career Choice: A Drift in the College of Business and Accountancy Campaign Plan . Asian Journal of Managerial Science, 10(1), 20–27. https://doi.org/10.51983/ajms-2021.10.1.2673

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