The Association between Online Buying of Electronic Gadgets and Demographics
Keywords:Online Shopping, Electronic Gadgets, Buying Behavior, Demographics, Demographic Factors
Electronic commerce is the process by which buying and selling of goods and services is done by making use of the internet. Today, any item can be purchased through ecommerce. This research paper aims to study the association between online buying of electronic gadgets and demographics. To achieve the objective, primary data is collected with the help of questionnaire. Data is analyzed by making use of statistical tool and the inference has been drawn that there exists a significant relationship between online buying of electronic gadgets and demographics.
S. Bellman, G. Lohse, and E. Johnson, “Predictors of online buying behavior,” Communications of the ACM, Vol. 42, No. 12, 32–38, 1999. DOI:10.1145/322796.322805.
R. Burke, “Technology and the customer interface: What Consumers Want in the Physical and Virtual Store,” Journal of the Academy of Marketing Science, Vol. 30, No. 4, pp. 411-432, 2002. DOI: 10.1177/009207002236914.
R. Ladhari, J. Gonthier, and M. Lajante, “Generation Y and online fashion shopping: Orientations and profiles,” Journal of Retailing and Consumer Services, Vol. 48, pp. 113-121, 2019. DOI: 10.1016/j.jretconser.2019.02.003.
T. Monsuwe, B. Dellaert, and K. Ruyter, “What drives consumers to shop online? A literature review,” International Journal of Service Industry Management, Vol. 15, No. 1, pp. 102-121, 2004. DOI: 10.1108/09564230410523358.
K. Shi, J. De Vos, Y. Yang, and F. Witlox, “Does e-shopping replace shopping trips? Empirical evidence from Chengdu, China,” Transportation Research Part A, Policy and Practice, Vol. 122, pp. 21-33, 2019. DOI: 10.1016/j.tra.2019.01.027.
C. R. Kothari, Research Methodology – Methods and techniques, Wishwa Prakashan, New Delhi, pp. 18, 1997.
[Online]. Available: https://www.academia.edu/4681106/Impact_of_ Gender_Age_and_Income_on_Consumers_Purchasing_Responsiveness_to_Free_Product_Samples.
[Online]. Available: https://www.forbes.com/sites/shelleykohan/2021 /12/26/the-5-biggest-shopping-trends-for-2022.
[Online]. Available: https://shop.shoppersfood.com.