The Role of Social Media Technology in the Library: A Study

Authors

  • Virendrakumar S. Goswami Research Scholar, Hemchandracharya North Gujarat University, Patan, Gujarat, India
  • Vaidehi C. Pandya Librarian, Law College, Himatnagar, Gujarat, India

DOI:

https://doi.org/10.51983/ijiss-2021.11.2.2870

Keywords:

Web 2.0, Social Media, Social Media Technology, Library, Academic Library

Abstract

Social media has a significant influence on allowing paradigm shifts in the way we interact and distribute information. It provides a bunch of internet-based applications and platforms that promote and facilitate information exchange. Libraries may utilise social media to interact with their patrons and provide improved service delivery. Social media has the ability to build significantly stronger links between libraries and their patrons, regardless of where users are located or how they learn about and use library services and resources. Social Media Technology (SMT) has created new doors for libraries and library users all across the world.

References

Amarakoon, L. R., & Amarakoon, R. S. K. (2012). Web 2.0, Social Media and Libraries: Role of social media in promoting library and information services in an academic setting: With special reference to University of Bolton (UoB), Academic Centre Sri Lanka Library. Changing Library Strategies for the New Generation of Users. NILIS Symposium 2012. (Retrieved September 29, 2021).

Bakare, O. A., Yacob, H., & Umar, M. Y. (2018). Use of Social Media Platforms to Promote Library Services and Profitable Librarianship. International Journal of Scientific & Engineering Research, 9(7), 324-334.

Cheng, W. W. H., Lam, E. T. H., & Chiu, D. K. W. (2020). Social media as a platform in academic library marketing: A comparative study. The Journal of Academic Librarianship, 46(5), 102188. Retrieved from https://doi.org/10.1016/j.acalib.2020.102188.

Department of Electronics and Information, and Technology. (2016). Framework and Guidelines for Use of Social Media for Government Organisations. Department of Electronics and Information Technology Ministry of Communications and Information Technology Government of India. Retrieved from http://meity.gov.in/sites/upload_files/dit/files/SocialMediaFrameworkDraftforPublicConsultation_192011.pdf.

Goswami, V. S., & Pandya, V. C. (2019). Use of Social Media Technology in Nirma University’s Libraries: A Study (Vol. 3). School of Humanities & Social Sciences, Dr. Babasaheb Ambedkar Open University. Retrieved from https://baou.edu.in/assets/pdf/English%20Volume-3.pdf.

Jain, P. (2014). Application of Social Media in Marketing Library & Information Services: A global perspective. International Journal of Academic Research and Reflection, 2(2), 14.

Khan, S. A., & Bhatti, R. (2012). Application of social media in marketing of library and information services: A case study from Pakistan. Webology, 9(1), 1-8.

Koulouris, A., Vraimaki, E., & Koloniari, M. (2020). COVID-19 and Library Social Media Use. Reference Services Review, 49(1), 19-38. Retrieved fromhttps://doi.org/10.1108/RSR-06-2020-0044.

Mangolda, W. G., & Faulds, D. J. (2009). Social Media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.

Mishra, C. (2008, December 18). Social Networking Technologies (SITs) in the digital environment: Its possible implications on libraries. NCDDP, 2008; Ministry of Defence (India). Defence Research & Development Organisation Conference. Retrieved from http://eprints.rclis.org/16844/.

Most used social media, 2021. Statista. Retrieved September 29, 2021, from https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/.

Phillips, A. L. (2015). Facebooking It: Promoting Library Services to Young Adults through Social Media. Public Library Quarterly, 34(2), 178-197. Retrieved from https://doi.org/10.1080/01616846.2015.1036710.

Prabhakar, S. V. R., & Rani, S. V. M. (2017). Influence of Social Networking Sites on Library and Information Centers. International Journal of Library and Information Science, 6(1), 83-87.

Social Media | Merriam-Webster. Definition of Social Media by Merriam-Webster. Retrieved September 29, 2021, from https://www.merriam-webster.com/dictionary/social%20media.

Social Media | Cambridge English Dictionary. Meaning in the Cambridge English Dictionary. Retrieved September 29, 2021, from https://dictionary.cambridge.org/dictionary/english/social-media.

Social Media Definition. Investopedia. Retrieved September 29, 2021, from https://www.investopedia.com/terms/s/social-media.asp.

Subramani, R. (2015). The Academic Usage of Social Networking Sites by the University Students of Tamil Nadu. Online Journal of Communication and Media Technologies, 5(3). Retrieved from https://doi.org/10.29333/ojcmt/2522.

Topic: Social media usage in the United States. (2021). Statista. Retrieved September 29, 2021, from https://www.statista.com/topics/3196/social-media-usage-in-the-united-states.

Downloads

Published

22-11-2021

How to Cite

Goswami, V. S., & Pandya, V. C. (2021). The Role of Social Media Technology in the Library: A Study. Indian Journal of Information Sources and Services, 11(2), 16–20. https://doi.org/10.51983/ijiss-2021.11.2.2870