Digital Marketing and Service Experience in a Peruvian Information Services Company

Abstract

This study seeks to relate digital marketing and customer experience in an information services company in the northern region of Peru. Under a quantitative approach, of basic type, descriptive correlational level with a population of 249 participants; it was obtained as results that the perception of digital marketing recognizes low levels with 53.4% [n=133], regarding the service experience, customers perceive low levels with 54.2% [n=135] and with a significance level of 0.000; and a correlation coefficient of 0.364 Spearman's Rho, a low positive correlation was obtained. It is concluded that companies that provide information services, although they offer IT solutions to improve internal and external communication, need to be vindicated in the face of different phenomena, including marketing and customer loyalty.