Digital Transformation and Sustainability: A Study of how Firms Use Digital to Achieve Sustainable Goals

Abstract

The globalisation brought about by the internet revolution of the twenty-first century has affected both technical and technological domains. As a result, a large number of e-commerce businesses worldwide were starting their digital transition. A firm needs to engage and conduct business with its surroundings. Consequently, there is an unbreakable bond and mutual reliance between business and the environment. The term "business environment" refers to the components of a business's surroundings that impact or define its efficacy and operations. A business organization's objective is to take advantage of opportunities and address issues that come up in the workplace. Analysing the business environment is essential for a company to thrive in its industry. Consequently, managers need to assess the workplace culture before putting forward winning business plans. The ability to handle competition is the cornerstone of developing a plan. Every strategy is predicated on comprehending the opposition.