Review of Scientific Literature on Social Networks in Organizations

Abstract

The present investigation aims to analyze the research contributions that support social networks in organizations; a qualitative approach research was developed, with a population of 30 articles whose journals. The results revealed that interaction platforms have become a very important phenomenon with no return that also covers the organizational field opening new possibilities. The opportunities opened by the use of social networks by organizations also cover customer communication, which can improve their satisfaction. Finally, as a conclusion, one of the most important results was that social networks are an innovative tool within the organizational environment because it facilitates the transmission of information to the public due to the fact that there is a massive agreement within which there is a large number of prospects who can obtain advertising information based on their needs through digital segmentation, it is also very important that it allows not only communication with customers.