The Role of Digital Marketing Technologies in Enhancing Business Process Management

Abstract

In the many stages of the digital revolution's progress, digitalisation has strong foundations and significant turning points. The word "digit" was derived etymologically from the Latin phrase "digitalis." The practice of counting with fingers and toes numbers lower than ten was commonly referred to by this phrase in the middle of the fifteenth century. Going forward to the 1650's numerical meaning, data processing on computers began in 1938, replacing analogue methods. 1945 marked yet another turning point in the rapid processing of evolutionary changes, before the 1960s saw the emergence of extensive data collection and broadcasting of events. Marketing operates through an integrated method that combines the arts and sciences. The arts create demand, while the sciences assess market potential and the company's ability to meet that need. It is harder to market services than it is to sell items. The field of digital marketing has grown more dynamic and complex. Technology is constantly requiring exceptional upgrades due to its rapid changes, diversified applications, version modifications, and advanced generations. A company's ability and desire to adapt to the evolving form, function, and structure of digital technology is a prerequisite for any stable reliance on it.