Factors Influencing the Satisfaction of Customers Towards the Usage of Electric Bikes in Kerala

Abstract

India is witnessing the rise in the adoption of electric vehicles due to several factors such as reduced costs, bettering infrastructures, technological developments, environmental concerns, government incentives, urban difficulties, and shifting consumer attitudes. These factors contribute to the growing acceptance and adoption of EVs among Indian consumers. These components encourage the growing adoption and acceptance of electric vehicles among Indian consumers. This study was intended to determine the factors influencing on how satisfied customers experienced with their use of electric bikes. This study target the audience in Kerala who were the prospective electric bike owners and the researcher gathered information from 110 sample respondents in order to analyse the study's objectives. Tools for statistics used are regression analysis, factor analysis, and percentage analysis. According to the study, there are four elements that have the biggest beneficial impact on consumer satisfaction: price, performance, quality, and service.