Measuring the Impact of Market Orientation on the Success of Marketing Activities of Small Iraqi Organizations

Abstract

The purpose of this research is to establish a relationship between the two variables that have been defined as "market orientation strategy and business success of small and medium-sized organizations." Key Points/Methods/Strategy: The study's data was collected via a questionnaire in addition to in-person interviews. Since it was the most appropriate approach for the research, a descriptive and analytical technique was used. Findings: According to the results, a company's market orientation strategy is an independent variable that affects its bottom line. Small and medium-sized organizations (SMEs) play an essential role in the expansion of Iraq's domestic and international trade as well as the country's commercial sector. This research aims to shed light on their role and conduct a more comprehensive analysis of research initiatives targeting this sector. This article seeks to shed light on Iraq's small and medium-sized firm (SME) sector, which is unique in that it functions independently of the government.