Awareness, Experience and Satisfaction of Tourists Over Farm Tourism in Central Kerala

Abstract

Kerala is a vast farmland with beautiful scenery and a real rural way of life. It is also the main source of the state economy, and it offers agricultural tourism to experience a unique opportunity. In Kerala, agricultural tourism provides the visitors the opportunity to enthusiastically participate in farming activities, to know local customs and to experience practical knowledge of sustainable farming practices prevailing there. It also explains to the agricultural tourists about their farmland and their agricultural heritage. This article mainly concentrates on identifying the awareness, experience and level of satisfaction of agricultural tourist to have a good understanding of the main factors determining their important opinions and experiences. The data was collected from 100 sample agriculture tourists from the main part of Kerala using various statistical and analytical tools. The study gives practical information for tourist policymakers, especially in relative to differences in service quality, tourist participation and overall happiness from farm sightseeing performance. Findings of the study highlight the importance of attractive infrastructure, increasing the possibility of agriculture tourism-related activities, ensuring active tourist contribution and providing perfect and broad information about the area. These improvements have the possible to extensively boost tourist satisfaction and encourage the continuing growth of the sector. It is also expected from the tourism agencies or service providers that they will modernise their facilities and offerings to satisfy the upcoming demands of tourists. The article concludes that due to these efforts taken by tourist agencies as well as the Kerala government, the agriculture tourism industry will spread and will retain the existing tourists and attract new tourists to visit.