A Study on Marketing Strategy for Library Resources and Services with Special Reference to Sree Vidyanikethan Engineering College, Tirupati, Andhra Pradesh

Abstract

This paper is to examine the marketing of Library Resources, Services and Products to the Engineering college students. This paper expounds the concept of marketing in the libraries and reveals the posture and deportment of library professionals regarding the marketing concept in India. Now a day with the help of Information technology many libraries and information centers has their own websites on which all kind of material is accessible with its bibliographic details and mechanism to promotion and marketing of services. Technology has changed the spectrum of service oriented organizations to impress, assess and quench the quests of information seekers. To harness the dynamic technological changes, it is inevitable for libraries to use social media tools for marketing their library and information science products and services. Accordingly by accepting and adopting these new means, the information hubs can outreach and tap those potential or casual information seekers who due to reluctance or any other good reason are still not approaching and using the wide array of library products and services.