Use of Electronic Databases by Market Research Professional in Bengaluru, Karnataka: A Case Study
DOI:
https://doi.org/10.51983/ijiss.2019.9.2.630Keywords:
Electronic Databases, Market ResearchAbstract
The aim of this study is to examine the awareness, accessibility and use of e-databases at Market research organizations because huge money is invested for the subscription, growth, and management of e-databases. The main aim is to determine the awareness of e-databases; and to find out their extent of use, level of satisfaction, problems, and instructions/help in accessing of e-databases.
References
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