Use of Electronic Databases by Market Research Professional in Bengaluru, Karnataka: A Case Study

Authors

  • D. Ashok Research Scholar, School of Library & Information Science, Reva University, Bengaluru, Karnataka, India
  • M. Dhanamjaya Registrar, Reva University, Bengaluru, Karnataka, India
  • V. G. Talwar Advisor, Reva University, Bengaluru, Karnataka, India

DOI:

https://doi.org/10.51983/ijiss.2019.9.2.630

Keywords:

Electronic Databases, Market Research

Abstract

The aim of this study is to examine the awareness, accessibility and use of e-databases at Market research organizations because huge money is invested for the subscription, growth, and management of e-databases. The main aim is to determine the awareness of e-databases; and to find out their extent of use, level of satisfaction, problems, and instructions/help in accessing of e-databases.

References

Ashok, D. (2016). Market research databases as an effective information tool: An overview. In National Conference on "Librarianship in the contemporary world in the context of emerging technologies" (pp. xx-xx). Paramount Publishing House. ISBN – 978-93-85100-69-7

John, S., & Ramesh Gandhi, R.T.D. (2012). Use of online medical databases by medical professionals in Bangalore city. SRELS Journal of Information Management, 49(3), 315-323.

Jacso, Peter. (2013). The volume of full-text coverage of top-tier marketing journals in the ABI/INFORM and Business source premier databases- key indicators for database licensing. Online Information Review, 37(1), 132-145.

Markpin, Teerasak, et al. (2012). The effects of choice of database and data retrieval methods on research performance evaluations of Asian universities. Online Information Review, 34(4), 538-561.

Jalal, Samir Kumar, Sutradhar, B., Sahu, Kalyan, Mukhopadhyay, Parthasarathi Biswas, & Subal Chandra. (2015). Search engines and alternative data sources in webometric research: An exploratory study. DESIDOC Journal of Library and Information Technology, 35(6), 427-435.

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Published

10-04-2019

How to Cite

Ashok, D., Dhanamjaya, M., & Talwar, V. G. (2019). Use of Electronic Databases by Market Research Professional in Bengaluru, Karnataka: A Case Study. Indian Journal of Information Sources and Services, 9(2), 24–27. https://doi.org/10.51983/ijiss.2019.9.2.630

Issue

Vol. 9 No. 2 (2019): April-June 2019

Section

Articles

License

Copyright (c) 2019 The Research Publication

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.