Impact of Information Sources on Consumer Satisfaction Towards Two-Wheelers with Special Reference to Chennai City

Abstract

This study examines the relationship between various forms of Information and individuals' satisfaction with two-wheelers in Chennai. Internet reviews, advertisements, word of mouth, and dealership interactions are just a few of the many information sources modern consumers encounter; these factors influence consumers' purchasing decisions and overall satisfaction. This research examines the impact of various information sources on consumer perceptions, attitudes, and post-purchase satisfaction using two-wheeler brands. To determine which sources of Information are most significant and trustworthy for purchasers, researchers in Chennai analyzed data and conducted surveys. The researchers continued by investigating the effects of various sources on decision-making, product quality, and consumer happiness. The findings highlight the importance of two-wheeler businesses' targeted marketing strategies to enhance the client experience and reveal key factors impacting satisfaction. The paper concludes with suggestions for companies to utilize information sources effectively to boost customer satisfaction and loyalty.