Marketing of Library and Information Services in the College Libraries of Hasanpur: A Study

Authors

  • Salma Khan Librarian, IFTM University, Lodhipur Rajput, Moradabad, Utter Pradesh, India
  • J. Dominic Chief Librarian, Karunya University, Coimbatore, Tamil Nadu, India
  • Ahuti Sharma MLib Student, IGNO University, New Delhi, India

DOI:

https://doi.org/10.51983/ijiss.2015.5.2.431

Keywords:

Marketing of Library, Information Services

Abstract

This paper describes about the marketing of library and information services in the college libraries of Hasanpur: A study. The study analysis the library products and its services, Inter library loan services to its users, marketing of information services, income sources to the library, services provided for users, users are denied access to information products/services when fees are charges and computerized literature search should be part of the free normal library services. The result of the study shows that the More that 50% of the users agree that they are satisfied with the Marketing of Library and Information Services.

References

Habiba, U. (2015). Use of social media in marketing of library and information services in Bangladesh. DESIDOC Journal of Library and Information Technology, 35(4), 299-303.

Anafo, P. (2014). Marketing strategies for information services: A case study of the Institute of Chartered Accountants. Library Philosophy and Practice, 2014(1), 1033.

Hossain, M. J. (2014). Marketing Information Resources and Services on the Web: Existing status of University Libraries in Bangladesh. Electronic Library, 32(5), 742-759.

Garoufallou, E., et al. (2013). Marketing applications in Greek academic library services. Library Management, 34(8), 632-649.

Yi, Z., Lodge, D., & McCausland, S. (2013). Australian academic librarians’ perceptions of marketing services and resources. Library Management, 34(8), 585-602.

Khan, S. A., & Bhatti, R. (2012). Application of Social media in marketing of library and information services: A case study from Pakistan. Webology, 9(1), Article number A93.

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Published

04-07-2015

How to Cite

Khan, S., Dominic, J., & Sharma, A. (2015). Marketing of Library and Information Services in the College Libraries of Hasanpur: A Study. Indian Journal of Information Sources and Services, 5(2), 1–8. https://doi.org/10.51983/ijiss.2015.5.2.431

Issue

Vol. 5 No. 2 (2015): July-December 2015

Section

Articles

License

Copyright (c) 2015 The Research Publication

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.